World-first commercial shot on the unique island of Santa Cruz del Islote, Colombia.
Princess R35 ‘The Red Thread’ film reinforces Princess Yachts’ position as first luxury yacht brand to advertise on television ‘The Red Thread’ delivered through Sky AdSmart targeting Game of Thrones season 8 viewers
‘The Red Thread’ completes Princess Yachts’ series of three innovative R35 marketing campaigns following 2018’s ‘Dazzle’ and Manga-style anime commercial and film the third and final part in Princess Yachts’ innovative Princess R35 marketing strategy has now been released within the eighth and final season of Game of Thrones. The stunning new R35 film titled ‘The Red Thread’ debuted on British TV recently, aired via Sky TV’s AdSmart Video on Demand service within commercial breaks of season 8 of the TV blockbuster.
‘The Red Thread’ was created in a unique location never before accessed by a film crew. Its star, the Princess R35 performance sports yacht, is dramatically and beautifully presented within an intriguing storyline set on the remote island of Santa Cruz del Islote, Colombia. Thanks to Princess Yachts’ retail partner in Colombia, this is the first time permission to shoot a commercial on the world’s most densely populated island has been granted.
This article has been published at https://portal.princessyachts.com/articles/princess-yachts-product-innovations-inspire-a-marketing-revolution/
